In recent years, India's music market has emerged as a dynamic force, driven by the rise of major festivals and a growing appetite for international artists. This transformation is marked by significant improvements in event safety and infrastructure, making India an attractive destination for global music icons. According to Manish Chandnani, director of Blade.live, the Indian music scene is no longer hindered by outdated myths about concert infrastructure. Instead, it offers a vibrant platform for artists to connect with diverse audiences.
The Rise of Music Festivals
In our conversation with Manish Chandnani, he highlights the cultural impact of India's music festivals, such as NH7 Weekender and Electric Daisy Carnival, which have become major attractions, drawing massive crowds and international attention. These events have successfully hosted global icons like Coldplay and Travis Scott, showcasing India's capability to organise large-scale events. The festival circuit is expanding, providing a stage for both established and emerging artists to shine.
Social Media's Impact
Social media plays a pivotal role in this evolution, with platforms like YouTube becoming central to music consumption in India. Manish emphasises that artists are leveraging these channels to build their presence and reach new fans. The conversation also underscores the potential for cross-cultural collaborations, particularly between India and Australia. With a shared passion for music, these two nations have the opportunity to bridge cultural gaps and create exciting new experiences for audiences.
Cross-Cultural Collaborations
Manish sees immense potential for cross-cultural collaborations. Australian artists, for instance, can tap into India's diverse audiences, while Indian artists have the opportunity to explore new markets in Australia. This exchange enriches the music scenes in both countries, fostering creativity and innovation. Promoters play a crucial role in facilitating these connections, ensuring that artists can navigate the complexities of international touring.
Post-COVID Concert Boom
The post-COVID era has further fueled this growth, with concert attendance surging as people seek to reconnect with live music. Manish notes that for promoters and artists, this presents a unique opportunity to tap into India's diverse and enthusiastic audience. As the music market continues to evolve, the focus remains on fostering connections and celebrating the universal language of music.
India's music market is on an exciting trajectory, with festivals, social media, and cross-cultural collaborations driving its growth. As the industry continues to expand, it offers a wealth of opportunities for artists and promoters alike. By embracing these trends, the music community can look forward to a vibrant future filled with innovation and creativity.
Watch or listen to the full interview on Spotify, Soundcloud, or YouTube.
